USPS

strategist

NO SURCHARGE CAMPAIGN

Unpredictability is a given in the shipping industry, but USPS offers up-front pricing with minimal surcharges. Rather than getting hit with a bunch of fees at the end of a delivery, businesses can trust that what they’re quoted up front is what their totals are in the end.

Ask: Create social media assets that motivate shipping decision makers to select USPS as their primary provider for shipping services.

Insight: What you see is what you pay.

Strategy: Show shipping decision makers that there will be no cost surprises with USPS.

Social Posts

Status Copy: With USPS, there’s no surcharge for Saturday delivery — one more reason to love the weekend.Headline: Avoid Hidden FeesSubheadline: What You See Is What You PayCTA: Learn More — **Status Copy:** With USPS, there’s no surcharge for Saturday delivery — one more reason to love the weekend.
**Headline:** Avoid Hidden Fees
**Subheadline:** What You See Is What You Pay
**CTA**: Learn More

Status Copy: When you ship with USPS, there are no surprises, just savings.Headline: Avoid Hidden FeesSubheadline: What You See Is What You PayCTA: Learn More — **Status Copy:** When you ship with USPS, there are no surprises, just savings.
**Headline:** Avoid Hidden Fees
**Subheadline:** What You See Is What You Pay
**CTA:** Learn More

HOLIDAY MAIL CAMPAIGN

During the holiday season, consumers will be surrounded by an overwhelming number of advertising messages. Retail marketers depend on their holiday revenue and flood the market with advertisements. Retail marketers have a mixed perception of direct mail. While some see its role in an integrated marketing campaign, others view mail as an outdated medium.

Ask: Entice retailers to use direct mail during their holiday marketing efforts.

Insight: Retailers rely on the holidays, but their competing marketing efforts make it impossible to stand out.

Strategy: Let’s show that direct mail cuts through the digital noise and strengthens other advertising channels.

Social Posts

Copy: A strong campaign pops off the page. This holiday season, add direct mail to your marketing mix and stand out.Headline: Make a strong impressionSubhead: Engage customers with mail — **Copy:** A strong campaign pops off the page. This holiday season, add direct mail to your marketing mix and stand out.
**Headline:** Make a strong impression
**Subhead:** Engage customers with mail

Copy: This holiday season, give your customers a memorable campaign. Stand out with direct mail and deliver results.Headline: Your message in their handsSubhead: Drive sales with direct mail — **Copy:** This holiday season, give your customers a memorable campaign. Stand out with direct mail and deliver results.
**Headline:** Your message in their hands
**Subhead:** Drive sales with direct mail

Lead Strategist: Alexander Currey