CONAD
photographer, art director, copywriter
I took an advanced photography course in Florence, Italy where I was given an assignment to take photos that captured “the Italian spirit”. My take: Italians are bold, feisty, determined, and fun. I put all of those adjectives to work with this shoot.
Next, I was tasked with using these photos to create display ads for the local Italian grocery store, Conad. We had few guidelines, but the ultimate goal was to create something that makes passersby stop and actually pay attention.
“Food so good, you forgot who you are”
“Food so good, you couldn’t wait for a fork”
“Food so good, you also ate the plate”
“Food so good, you fell in love”