Welcome!
Hey, I'm Kim—a strategic maximalist with a passion for turning chaos into brand brilliance. I've spent the last five years in the advertising agency trenches, honing my skills and putting a gif or two into creative briefs.
I bring enthusiasm to brand strategy (no one likes a boring strategist!) and my strategic approach isn't just about solutions; it's about diving deep, asking questions, and unlocking creative ideas that resonate with culture and audiences while solving real business problems.
My leadership approach also reflects my strategic one. I lead with optimism – on a mission to help people discover their best selves. I've found that that has driven connection, motivation, and overall has made the workplace a more inclusive and uplifting one.
On a more personal note, roots matter. My Asian-American heritage isn't just a part of me; it's a kaleidoscope that colors my approach to strategy, adding layers of depth to every project.
I'm the kind of person who color-coordinates their calendar just for fun and dares to find new ways to wear pieces that have been in my closet for years. And above all, I strive to make every day a good day.